Client:

Chao Mein

Description: The original package made the product look unappetizing, cheap, and did not catch the consumer’s eye in the aisles at the grocery store. The re-design was focused on raising the product’s physical appearance by making it more attractive to the consumer and keeping the “low quality” product look out of it. The re-design also added a touch of sophistication to the product while at the same time allowing it to compete with more expensive similar items on the shelve.

Deliveries: Package re-design.

ORIGINAL PACKAGE

The details are not the details. They make the design.

-Charles Eames-

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